Kortrijk (Belgium) is a medieval city with a rich history. Due to its location, it attracts many national and international day visitors. As a result of the financial crisis and the arrival of a large shopping mall, the center of Kortrijk faced a major quality of life problem in 2014: visitors focused on the mall and avoided the surrounding shops, resulting in large commercial vacancies.

Design Flanders organized a workshop day for creative entrepreneurs and policy makers from the region on this theme and introduced the (then relatively unknown) Design Thinking method, in which an issue is approached as a design project with multiple creation and filter moments.

During the politically charged workshop I was able to use my humor and drawing skills and generated concepts that emphasize the intrinsic qualities of the city.