The annual design event Dutch Design Week takes place at several locations in Eindhoven. Free taxis run during the week to bring visitors from all over the Netherlands from location to location. The taxis are sponsored by car brands, and are rigged by exhibitors especially for the DDW to attract extra attention to their exhibition.
In 2014 and 2016 I exhibited with the projects SeniorDesigner and CoZijn: at residential care center Vitalis Berckelhof and built two design rides that subtly referred to the projects.
It is unknown to what extent they have boosted visitor numbers, but the design rides have contributed to Rake Lijnen's brand recognition. naamsbekendheid van Rake Lijnen.