1080
portfolio_page-template-default,single,single-portfolio_page,postid-1080,stockholm-core-1.2.1,translatepress-en_GB,select-theme-ver-5.2.1,,paspartu_enabled,wpb-js-composer js-comp-ver-6.1,vc_responsive

A sketch emerging into an exhibition stand

 

Euramax develops and produces intelligent coated sheet materials for the automotive industry, among others. The company approached design agency Hegge-ID to create an exhibition stand, in which a large number of innovations had to be displayed.

 

Important requirements were the material experience on a full scale and the reuse of the exhibition elements.

 

I explored the way in which Euramax and its competitors had presented themselves up until then, and I noticed how two-dimensional the presentations were. With that insight we created a stand concept with a very spatial visitor experience, which stimulates the curiosity of the visitor and encourages them to touch.