Bunzi is the first product with which the toy startup Chillafish entered the market as a supplier of innovative and sustainable toys.
The starting point for the concept was that the product can be used longer because it follows the development of the toddler. As a three-wheeler, it initially supports the development of the motor skills of the toddler, and as soon as it is ready, the Bunzi can be transformed into a two-wheeled balance bike.
As lead designer at Van Berlo I facilitated a series of work sessions with the customer and experts from the market. I worked out the transformation principle (from three to two wheels) in 3D CAD, in which uncompromising design was central.
The combination of “growing along”, design and a good sales story made the Bunzi a great commercial success. The product set a new standard in the toy segment and was awarded multiple prizes.
Design awards: Nappa Gold Award, Tillywig Toy Award and Dr. Toy Award