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Turning a hundred concepts into one succesful trimmer


De Series 7000 beard trimmer is the result of a series of intensive co-creation sessions involving different Philips entities. The aim of the collaboration was to achieve functional solutions in a short time that lead to an innovative shaving product.


As an illustrator, the Philips Design Cocreate team asked me to participate in the sessions, visualize the outcomes and thereby “feed” the follow-up phases. In addition, my input as an industrial designer did not go unnoticed, so that I remained involved in the development of the product even after the concept development phase.


The development method of the Philips Cocreate team resulted in a very successful trimmer within a short lead time, which was rewarded with an IF, Red Dot and IDEA recognition.