Rake Lijnen designed this drinking cup range for a manufacturer of innovative packaging solutions. The design was based on the idea that consumers are more willing to behave in a sustainable manner, when they feel attached to a product.
The application of technological innovations enabled us to integrate aesthetic form, ergonomics and sustainability in a harmonious way. Because of these features, the cup range fits very well within sustainable service models and eco systems.
Watch the Bordex presentation (dutch spoken) on Business Channel One.
The PET360 ecosystem has been awarded German Design Award Winner in the Excellent Communications Design Packaging category. Jury statement: An exciting and highly versatile product that’s notable for the fact that it reduces plastic waste without sacrificing the advantages of plastic.
Studio images: Hystrix